Keep Doing That Thing You Do
HECHO partnered with 72andSunny to help launch Instagram’s new brand visual identity with a #hellyeah announcement film inspired by all the rad things the community makes and creates on the platform. Our motion graphics team also produced a glyph animation of the old Instagram logo transforming to the new logo.
Editor: Nick Gartner
Animation Artist: Jae Yoo
Sound Design/Mix: Eddie Kim @ Therapy
Sound Design / Mix