Every year, in the US alone, there are over 15 million google searches on male grooming advice. Guys are asking how to create their favorite hairstyle, how to dial their fashion sense up to 11, or simply how to iron their favorite shirt. HECHO partnered with 72andSunny to create accessible short-form grooming tutorials, using Axe products and advice to answer real grooming queries. The result - Instagroom.
Editor: Leonardo Cosme