Carl's Jr. + Hardee's
The CKE test kitchen chefs make new sandwich combinations and creations daily. To date, there had been no way to document their creativity, and yet, it makes for great social content! HECHO came up with an idea for physical photo booth and custom software/app to create a turnkey solution for the test kitchen chefs. We worked with a fabricator to build the booth and then we perfected and installed custom lighting that matches the look and quality of a produced food shoot. The chefs now build their burgers, place in both and press one button. A processed, color corrected and ready-to-post-photo arrives in the inbox of the CKE social team.